The Effects of Brand Familiarity on Perceived Risk, Attitude, and Purchase Intentions toward an Intimate Apparel Brand
نویسندگان
چکیده
منابع مشابه
Modelling consumer responses to an apparel store brand: Store image as a risk reducer
To make informed private label (PL) strategy decisions, retailers must understand the factors influencing consumer’s brand choices. Previous PL studies have investigated grocery products, and ignored unique features of different types of own brands. We investigate attitudes towards buying a retailer-endorsed brand, or store brand (SB), in apparel retailing. Customers of a Finnish department sto...
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